Your team creates a dynamite hashtag for Instagram, and suddenly it’s as if you had blast open a user-generated-content goldmine. While sifting through the photos, you find some great ones that are definitely share-worthy! So, you click on the photo, and then begin looking for the regram button.
Well, good luck with that! Regramming on Instagram isn’t possible. Sigh. We know!
The next time this happens download the Repost mobile app. This app syncs with your Instagram account and allows you to repost Instagram photos in seconds. It even adds a nifty stamp on the photo to credit the original Instagrammer!
If your team isn’t tapping into UGC, here are three things to keep top of mind.
#1 Sharing content from other users helps the brand tap into an engaged audience. When you share UGC, the brand expands its social network and broadens its exposure.
#2 Republishing UGC builds a stronger community voice on the brand account. Make sure you thoughtfully identify which users and communities are the right fit for your brand.
#3 To avoid legal problems, always make sure you have approval to use someone else’s content, and give credit where credit is due. Check out this helpful post [link – http://bit.ly/1NcKMBj] for a few extra pointers!
Now, you’re all set for UGC-reposting greatness!
written by Jane Kim, Brand Manager for Wylie & Co.