We believe premium lifestyle brands—those that are dedicated to being the best in their industry—deserve to be heard. The brands we serve are more than the products they sell: They take the mundane and make it magical.
We work with brands who sell to early adopters and tastemakers in traditional and “new affluent” markets.
The new affluent are the 1.5 million affluent multicultural households in the United States. In the past, many lifestyle brands have grossly underestimated the purchasing power and influence this market holds, but there’s no denying these numbers:
- Racially diverse populations in the United States have a buying power of $3.2 trillion. And that’s growing.
- LGBT buying power is currently $790 billion.
- Within the next five years, multicultural clients will drive 86% of the total growth on spending in retail.
- If you look at growth without these groups, you’re only addressing 10% of the opportunity.
Any brand that isn’t marketing to diverse audiences is leaving money, opportunity and influence on the table.
Brands that want to stay relevant in the changing market must proactively diversify. The key is to find the right target audience for your brand—an audience that is based on lifestyle attributes and commonalities rather than traditional demographics—and build a community around it.
The new affluent want to connect with your brand — they just don’t know who you are yet. Let’s fix that.
Engaged communities grow sales.
Are you ready build a community of impact?
At Wylie & Co. we’ve had the opportunity to work with some pretty great brands (some of whom are listed below). We’re also proud of the work we’ve done with them. Check out a few of our case studies: