#SideEye – Valentine’s Day Edition
We’re sorry, Waste Management. Valentine’s Day is not for you. When brands attempt to cram their product or service into any ol’ Holiday or special event, we end up with content that is just plain absurd (we’re looking at you Waste Management) or downright offensive (solemn occasions are not the time to push your product).
Plus in our opinion, they missed the perfect opportunity to connect with their audience after the V-day madness. We think a ‘Have some extra baggage hanging around post Valentine’s day? Rent a dumpster.’ campaign would have been much more compelling.
Sorry Waste Management, Donna + Nailah are not impressed.