People social media community managers encounter: Bloggers
Pulling from a few examples, so as not to single anyone out: Please send me X, X, X and X and I will review it on my WordPress blog and/or take photos of it and post them on my FB page. All for the cost of you sending me free things.
Now, don’t get us wrong, the power of bloggers is amazing. But, you’ve got to come correct, especially when you’re sending emails to multi-national brands. Where’s your press kit? What’s your traffic and social media reach? Basically, does anyone other than your mother read this blog?
People social media community managers encounter: Braggers
Something along the lines of: I have about 50 of these at home, some of them are for my dogs.
This is the opposite of the cheapskate. This is the person who is such a baller they can afford the most top of the line products – in bulk. They’re the best and they need everyone to know about it.
People social media community managers encounter: Cheapskates
Some variation of this message: Your product is too damn expensive. Make it cheaper and then I’ll buy it.
Oh wowzers. Guess what, ya’ll? There’s lots of cheap crap out there just for you. You don’t really get to go and tell a company with a quality product and lots of customers willing to pay for it that they should just make it cheaper because you don’t like the price.
People social media community managers encounter: Breakdowners
You know the ones: I hate your guts, everything about you sucks. I’ll never talk to you for as long as I live on this planet. A few moments later… Thanks, guys! It’s all sorted now.
Oh, child. When people are about 2 seconds from throwing your product out the window is exactly the time they head to Facebook and cuss you out. You’ve got to take it like a champ, hear them out, apologize and offer a solution. Most of the time this does just the trick and you can live happily ever after.