Pro Tip: Don’t be afraid to try posting at different times and days – keep track of what works and what doesn’t for your audience.
Pro Tip: Know Your Audience
Ways Your Business Can Use Facebook Live
Last week Facebook rolled out Facebook Live for groups and events making it simple to go live specifically to people in a designated group. Live broadcasting is not new. We saw apps like Periscope, Meerkat and Blab pop up all through 2015, but Facebook Live has the advantage of being able to broadcast to an already established audience – no need to start from scratch. Live broadcasting creates a balance between talking about your business and allowing folks to actually see what you’re about. It fits nicely into the ‘show, don’t tell’ realm of marketing that we love so much.
Not sure how to use Facebook Live (or any live broadcasting app for that matter) for your brand? Here are some ideas to get you started.
- Go behind the scenes. Show your audience how the sausage is made. Give them behind the scenes access to how your product or service comes to life. Take them on a quick tour of your offices. Give them a peek into a day in your life.
- Product Demos. Unbox your product and show your audience how it’s used. Or showcase a new use for your product.
- How-tos. Find something that ties into your brand and showcases your expertise then walk your audience through a quick how-to.
- Q&As. Bring your FAQs to life. Every business has a set of questions that are constantly coming up. Take to a broadcast to answer some of those old questions and address any new ones.
- Breaking News. Has something big happened in your industry? Fire up a live broadcast to give your audience your take on the issue.
- Host Interviews. Talk to employees, co-workers, influencers in your niche about your brand or topics that are important to your audience.
Live broadcasting is a simple tool that allows you to continue sharing the story and lifestyle behind your lifestyle brand. Similar to all other tactics, it should fit in with the overall marketing and business strategy for your brand. Do you have plans to start live broadcasting? Drop us a line and let us know.
Why We Love Wordswag
Design is a critical piece of building a brand, whether you’re aiming for an iconic look or something more sleek and modern. Today, we’re sharing a mobile app that helps to create quick and easy text-based visuals.
Before we jump in, we wanted to say that Wordswag isn’t built to be your primary photo editor or graphic design tool. It’s ideal for layering different styles of text on top of a ready-to-go image of your choice.
So, once you have your photo or background graphic designed, you can upload it into Wordswag’s mobile app and have it posted in just a few steps. [Note: If you don’t have an image, you can select a background from Wordswag’s image library.]
DOUBLE TAP TEXT Double tap the text box on your image, and type your quote or tip of the day into the text box. Wordswag also provides pre-loaded sayings, but we wouldn’t recommend them.
STYLE Select a text style like Stack Attack, Ultra Clean, or Keys. Wordswag provides more than 30 different options.
ROLL THE DICE If you don’t like how the text looks initially, tap the dice and Wordswag will rearrange the style until you’re satisfied.
COLOR Adjust the color, or even invert the text color with the background.
You can also add a few filters, blur your image or adjust the brightness as needed.
Tap DONE in the top right-hand corner when you’re ready to save your image. The design will be saved to your photo library, and ready to share.
written by Jane Kim, Brand Manager for Wylie & Co.
We Appreciate YOU!
It’s Community Manager Appreciation Day!
We love your social media instincts, your ability to adopt digital trends quickly and teach others, your energy, your talent for building community online, and your passion for good coffee and latte art (if applicable). You’re cool, and we appreciate you! #CMAD
Pro Tip: Social Sharing
Pro Tip: Social sharing is fun, however it can turn ugly quickly. Don’t remember #myNYPD? Read more about the mishap here: http://wapo.st/1OKYHPQ
Thinking Outside the Gender Box
We’ve all heard it – create a client avatar & market your product or service to them. It’s Marketing 101 and it’s good advice when done correctly. What usually happens is that brands think of the most generic and far reaching client avatar possible that relies heavily on demographics – we’re targeting women ages 18-65 who shop online!
But that’s not how it works. At least not if you actually want to create a connection with your fans and prospects and build a relationship that keeps them coming back again and again. What’s worse, one dimensional audience profiling results in one dimensional marketing & ad campaigns. That’s how you get flat, tone-deaf or potentially insulting campaigns that damage your brand’s image with consumers.
Exhibit A – Bic For Her. Because women are like magpies and will flock in droves to a glittery pink pen.
Luckily, brands are getting smarter about approaching their marketing from a gendered perspective. Axe recently released a new campaign ditching their hyper-masculine messaging in favor of an ad that asks men to ‘Find Their Magic.’ The ad showcases a variety of different types of men. And why not? All men (and women) sweat, it’s about time they stop pretending that only those with rock hard abs and chiseled jaws can benefit from Axe. And let’s be honest, the every man is who was buying their product to begin with, why not connect with them?
Did you know that on average, women pay significantly more for items that are exactly the same but marketed to them specifically? That’s pretty lame. And it’s one of the reasons why we love Dollar Shave Club’s super simple Facebook ad messaging. Because we all know that razors (or pens or bodywash) don’t need a gender. Hats off to that.
How is your brand approaching gender in marketing? How can you think outside the box and deliver fresh, engaging, stereotype-free marketing to your consumers?
written by Nailah Blades, CEO for Wylie & Co.