#Sideeye – GoT Edition
Game of Thrones is releasing a Hip Hop mixtape. We’ll give you a moment to let that sink in.
Apparently HBO is looking to appeal to a more multicultural crowd – GoT’s current viewership is 76% white – and felt that releasing a mixtape with some of hip hop’s biggest stars would do the trick. We have a few issues with this “strategy”:
- Can someone check those stats, because everyone we know – black, white and in between – is watching Game of Thrones
- People of color are not a monolithic group and cannot be marketed that way. It is far too transparent and incredibly lazy for HBO to say to themselves, “we need more people of color watching this show. I got it, let’s rap to them!” Blacks and/or Latinos does not equal Hip Hop, in the same way that White does not equal Rock & Roll.
HBO’s attempt to connect with multicultural audiences falls flat on its face. And for that, we are not impressed.
Here’s a great article summing up the marketing move, featuring some tweets expressing their frustration (look closely, you may see a familiar face)
And hey, HBO, the next time you’re looking to market to a multicultural audience, holler at us. We know a thing or two about creating inclusive communities online that are authentic and gimmick free.
No seriously, give us a call.