#SideEye – Trolling for Likes Edition
You know what really grinds our gears? Bad marketing. And the example above is the very pinnacle of terrible, crappy, no-good marketing.
Stop guilting your fans into liking and sharing your content. Of course we love our mothers or think soldiers deserve the utmost respect or want to save all puppies from the horror of puppy mills, but throwing a ‘like’ your way does nothing to prove those points.
Make your content so outstanding that your fans have no choice but to want to share with the world.
We love our mothers. What we don’t love is your lame attempt at gaining “engagement.”
We’re not impressed.
#SideEye – Valentine’s Day Edition
We’re sorry, Waste Management. Valentine’s Day is not for you. When brands attempt to cram their product or service into any ol’ Holiday or special event, we end up with content that is just plain absurd (we’re looking at you Waste Management) or downright offensive (solemn occasions are not the time to push your product).
Plus in our opinion, they missed the perfect opportunity to connect with their audience after the V-day madness. We think a ‘Have some extra baggage hanging around post Valentine’s day? Rent a dumpster.’ campaign would have been much more compelling.
Sorry Waste Management, Donna + Nailah are not impressed.