Pro Tip: It’s so important to give back to your community. Volunteer, donate (time, money, or supplies), make a donation to a local charity, or teach a free class about something you’re an expert at. The point is, just do it. Good karma never hurt anybody.
Pro Tip: Never Give Up
Pro Tip: Keep striving and never give up!
Why Your Business Needs A Targeted Marketing Strategy
My husband and I recently went to Las Vegas for a wedding and while driving around spotted a Raising Cane’s. Never being the ones to turn down the chance at trying new fast food, we gave it a shot. We pulled into the drive-thru, did a quick scan of the menu and discovered something interesting.
Raising Cane’s only sells chicken fingers. No burgers, no tacos, just chicken fingers. You can buy them in a variety of quantities, you can add fries and a drink, but at the end of the day, you’re going there for some chicken fingers. And they are damn good at what they do.
We often consult with clients who are concerned that their marketing isn’t moving the needle. They’re doing everything. They’re on all the platforms, they’re developing content that speaks to multiple audiences, they’re throwing everything at the wall and nothing is sticking.
Our advice? Streamline your marketing efforts so that you’re consistently selling the same thing to the same audience. You can’t be all things to all people. Focus at being the best at what you do and tell that story to a targeted audience in a way that they care about. Then do it again. Over and over. This will mean alienating some people. It might mean not being on every single social media platform. But in the end, you’ll have a streamlined, targeted marketing strategy that actually converts. There’s no substitute for that.
written by Nailah Blades, Founder & CEO of Wylie & Co.
Nailah’s Going To Speak At Mom 2.0!
We’re excited to have our CEO Nailah Blades speaking at Mom 2.0 Summit, where moms, marketers & media all come together to share their knowledge and make magic! http://bit.ly/1X3Gxuv
Pro Tip: Dealing With Journalists
Pro Tip: Remember the saying: “There is no such thing as bad publicity,” but you don’t want to look like a bossy tyrant, either.
#ProTip: It might be hard to hear, but it gives you the opportunity to fix it.
http://wylieandcompany.com/protip-it-might-be-hard-to-hear-but-it-gives/