People social media community managers encounter: Bloggers
Pulling from a few examples, so as not to single anyone out: Please send me X, X, X and X and I will review it on my WordPress blog and/or take photos of it and post them on my FB page. All for the cost of you sending me free things.
Now, don’t get us wrong, the power of bloggers is amazing. But, you’ve got to come correct, especially when you’re sending emails to multi-national brands. Where’s your press kit? What’s your traffic and social media reach? Basically, does anyone other than your mother read this blog?