There are a million and one examples on the internet of brands F-ing up. So we’re always happy when we find an example of a brand who is doing it right. Beco Baby Carriers recently received some complaints from parents in the babywearing community that two of their carriers had patterns that were offensive to Native Americans. They felt that the ‘Woodland Trail’ pattern and the ‘Teepee’ print name were culturally insensitive and served to appropriate Native American culture.
Rather than simply ignore these concerns or worse, issue one of those we’re sorry you’re offended #SorryNotSorry apologies, Beco pulled the Woodland Trails pattern and has renamed the Teepee print to Steps. But that’s not all. They posted a heartfelt apology on their site and listed the steps they are taking to continue to become more culturally aware and inclusive.
Here’s a company who is really showing their commitment to their community – all of their community. They weren’t afraid to admit they were wrong and they know that building an inclusive community doesn’t end with a simple apology. They’re walking their talk.