One-size-fits-all marketing strategy backfires more often than it helps.The social media strategy that works for one company will not necessarily produce the same results in another.
Marketing that doesn’t convert isn’t really doing its job. We work hand in hand with your brand to align your marketing objectives with your sales goals. Our goal is to create communities of influence that build trust and lead to repeated, targeted results.
We believe community drives engagement, and engagement drives conversions. As strategic thinkers and experienced marketers, we build loyal communities of customers, fans and tastemakers for our clients. We TARGET prospects, ENGAGE fans, and CONVERT them into raving customers.
1. WE TARGET
We make sure you’re not leaving money on the table. We do this by helping you find the right target market on the right social media platforms through:
- Defining your target market and identifying “new affluent” markets that are currently untapped in your marketing strategy.
- Developing organic content that feels human because it’s created by humans.
- Building social advertising campaigns that connect with your audience at the right time with the right message.
- Creating contests and promotions that increase interaction and engagement with your brand.
2. WE ENGAGE
We make sure your community receives the best customer service and communication. We do this by:
- Creating a comprehensive social media marketing content plan that works within your overall marketing strategy
- Social media monitoring, including interacting in conversations and answering questions posed by followers
- Developing a workflow between internal and external teams for prompt, accurate customer engagement
3. WE CONVERT
We believe your community is made up of your best brand ambassadors. We seize opportunities to amplify the customer experience and improve customer satisfaction by:
- Building a community of influencers who effortlessly expand your reach
- Engaging existing followers and keeps them excited about the brand
- Giving fans the tools to purchase your product and make your brand’s lifestyle their own
We’ll help you target, engage and convert.
Let’s talk about your ideas.
“Wylie & Co. became a crucial part of both our marketing and customer service teams at Hotel Wailea. They helped immensely to solidify our brand voice, and their communication with our guests is at the same time playful and professional. Beyond even that, though, is their commitment to sourcing new avenues of exposure. I didn’t realize how many opportunities we were missing to build strategic relationships until they literally dropped them in our laps. I highly recommend Wylie & Co. as a “must have” for your marketing team!” – CHRISTY WINTERBOTTOM, HOTEL WAILEA