“Something has been happening on our favorite social channels. Over the last year Facebook, Twitter, and Snapchat have each released a collection of new features, which on their own would be mildly remarkable, but collectively signify a massive shift in the priorities of social channels.” – Meghan Keaney Anderson, Why You Won’t Recognize SEO in Five Years
Do you know what it is? It’s the ability to search inside your favorite social media channel. Wondering if that rumor about your favorite celeb is true? You can search for it on Facebook. Or search by the hashtag on Twitter. See if they posted about it on Snapchat.
No matter where you are or what you’re doing, if you have a smartphone you have access to the internet. And that’s why SEO is changing. Over 60% of internet use takes place on mobile phones, meaning that people aren’t sitting in front of a desk Googling keywords to find what they’re looking for. People are searching via social media channels and apps.
Search trends are changing. Has your brand considered an app to stay in touch with your audience? Are you engaging with them on your social media channels so that they’ll look to you for breaking news? Are you producing high quality content to position yourself as an expert? How will you position your brand to continue to capture an audience who is searching for you all over the place?
written by Natalie Hoage, Brand Manager for Wylie & Co.