Serious, playful, snarky, or helpful…do you know your business personality style? It’s important to know because it’s how you connect with your audience.
It’s also how you decide what to share on social media. If your business personality is serious or technical, you’re probably not going to be sharing memes or recipes with your audience because they won’t resonate with them. Be honest, consistent, and target your super fans. If you screw up once or twice? Don’t worry. Loyal customers will forgive your mistake.
And remember, everything is personal.