We still aren’t quite sure how huge marketing and advertising departments in major corporations get away with terrible ads — we’re looking at you Pepsi and McDonald’s — without someone saying, “Uh, no. Just no.”, but what we do know is not all “great” ideas are good ideas.
When you have a “great idea” — especially one that hits on a touchy subject such as race, gender, or on a sensitive topic like death — don’t just go with your gut. Ask a trusted friend or business associate. Throw it out to your team and ask for their thoughts.
Sometimes it’s best to let a great idea go. Think of the face that could’ve been saved at the Fyre Festival if the organizers would’ve just admitted they were in too deep and in way over their heads.