There is something broken about the way we approach marketing, and it’s time we expand our exemplars. Don’t go after the easy win, the low hanging fruit. Stop doing things the way they’ve always been done. And please stop relying on demographics alone to market your brand.
Remember that behind every campaign and every metric and every dollar bill you make is a human being who is looking to be seen, to be heard, and to make a real connection. Read more on how to update your marketing strategy.