Are your personal brand and your pro brand the same the same thing?
Short answer? Yes.
Long answer? Here goes:
We’re of the belief that everything is personal. Today’s consumers are savvy and they want to know who is behind the brands they support. They want to believe that the brands they’re giving their hard earned cash to, deserve it. Do their values line up with mine? Or at the very least, they want to make sure the brand’s values are not in direct opposition with their own personal values.
The more you’re able to infuse you and your unique values into your brand, the stronger connection you’ll be able to build with your community. This also means that you’ll repel those who disagree with you, but this is good. When it comes to branding, you want your community to include your most fervent supporters.
What does this look like?
Here at W&Co., it’s no secret that we think diversity matters. We believe that building inclusive communities and creating reflective marketing campaigns are two of the most important things we can do, for our clients and for society. It’s built into our core values as a company and is spread into everything we do — from the clients we take, to the influencers we work with, to the copy we write. Does this turn some prospects off? Sure does. But the brands who are looking for a human-centered marketing agency that champions diversity know immediately that we’re their people. Because our core values are baked into our agency culture, they’ll continue to be there as we grow. It’s the same for your brand. Ask yourself:
- Why do you do what you do?
- What is profoundly important to you?
- What is the intersection points between your skills, your passion, and what the world needs?
- What are your standards for yourself? Your non-negotiables?
- Who do you want to help?
- What problems can you solve?
How you answer these questions impacts the way you do your work. Of course, having a strong personal brand that ties in with your professional brand doesn’t mean your private life is up for grabs. You can still decide to be a private person while creating a business brand that is driven by your personal mission.
How do you infuse your brand with your personal mission?