A new mobile app called Peach is stirring up a lot of excitement in the social media world.
Marketed as a messaging app, Peach allows users to publish messages to friends, as well as friends of friends. Mashable sums up the app as a “mix between Twitter and Slack.”
Like Twitter, users publish a stream of updates. Your latest peach can be a quote of the day or a link to the latest article you read.
Like Slack, this app uses Magic Words, which are commands for a nifty set of features. For instance, type here, and Peach will pin your current location to share with friends. Or type draw, and the app will give you a blank page to scribble and sketch to your heart’s content.
Our personal favorite is song. This magic word identifies the song that you’re listening to, and drops the song’s name into your message box. Sweet!
For a complete list of Magic Words, just type help.
So, as a brand, how can Peach fit into your social media strategy?
The honest answer is that this is still so new, but that’s also why it’s exciting. So, for now, download the app and register the username for your brand. Then, pull your team together and start experimenting with Peach through personal or test accounts.
We’ll follow up in a couple weeks with some of our own ideas. Stay tuned!
written by Jane Kim, Brand Manager for Wylie & Co.