Last week, we shared 4 mistakes that lifestyle brands make on social media. We’re back at it with 4 more common mistakes that brands make online, and how you can fix them.
More Mistakes Lifestyle Brands Make Online
You’re following the trends. No one likes a cheap knock-off. Your brand has its own unique lifestyle and voice. Stay true to it at all times. Chasing trends is a surefire way to water down your brand. If your audience wouldn’t give a hoot about the hottest new social trend, then there’s no point wasting your time on it.
You’re not engaging. Marketing is a two-way street. Having high quality content that speaks to your target audience is a must, but it’s not enough to simply push your message out to the world; you must create a forum for lively, two-way communication.
The wrong person is in charge of social. Your community managers are on the front lines of communication between your brand and its followers. They should be fully immersed in your culture and have an in-depth understanding of where your customer is coming from. Is that the job for an intern? Nope.
You’re not analyzing your results. Analysis should go beyond reading numbers off of an excel sheet. Analysis allows you to have a clear understanding on whether or not all of the work you’re putting into your social media marketing plan is actually moving the needle. Strategy and analysis go hand in hand.
Your brand deserves the chance to be heard by your perfect audience. Use these steps to start building a powerful social engine for your brand. You can also download a PDF of all 8 common mistakes brands make online here.
Do you need a comprehensive social media strategy for your lifestyle brand, like, yesterday? If you’re ready to stop spinning your wheels and put a real strategy in place for your brand that builds community and drives conversion, sign up for a consultation call with us today.