#SideEye – Valentine’s Day Edition
We’re sorry, Waste Management. Valentine’s Day is not for you. When brands attempt to cram their product or service into any ol’ Holiday or special event, we end up with content that is just plain absurd (we’re looking at you Waste Management) or downright offensive (solemn occasions are not the time to push your product).
Plus in our opinion, they missed the perfect opportunity to connect with their audience after the V-day madness. We think a ‘Have some extra baggage hanging around post Valentine’s day? Rent a dumpster.’ campaign would have been much more compelling.
Sorry Waste Management, Donna + Nailah are not impressed.
Now that the exhaustion has worn off, we are back to jumping up and down about a weekend of supporting Sonos’ Super Bowl ads. #IsThisRealLife?
#SideEye – Superbowl Edition
We get it. The Superbowl presents an incredible opportunity for real-time marketing. Over 50 million people tweeted during #SB48 (maybe partly because it was a bit of a snooze fest) and you want to get in on some of that action.
Again, we get it. But you have to make sure you’re participating in a way that makes sense for you.
If your brand voice isn’t particularly witty or funny, that’s ok. Don’t force it. We all know there’s nothing worse than a joke that just doesn’t quite land. Exhibit 1: JC Penny’s “drunk” tweet which actually turned out to be a case of texting with mittens.
Cute? Not so much. Donna+Nailah are not impressed.