Thanks so much for tuning into my talk about inclusion & diversity in marketing. Go ahead and download the PDF below. Feel free to reach out with any questions. Thanks!
Do you know what your brand’s message is? If you don’t, neither will your audience, and if your audience doesn’t “get it,” your business is going to feel it. Nailah recently wrote about branding lessons we can learn from Airbnbmag that can help you determine your message.
And if your product is a complex one – take insurance, for example – speak to your audience in laymen’s terms and in a way they can understand. This ensures that you get your message across easily and clearly, which in turn shows them that working with you isn’t going to be hard.
Share relevant content created by others. It’s authentic, engaging, and it’s cheap. If you use user-generated content, your super fans will also be thrilled to see their content spotlighted by a brand they love.
Not to mention that it also cuts down on the amount of work and time you spend creating content. Why reinvent the wheel?
Last week, we shared 4 mistakes that lifestyle brands make on social media. We’re back at it with 4 more common mistakes that brands make online, and how you can fix them.
More Mistakes Lifestyle Brands Make Online
You’re following the trends. No one likes a cheap knock-off. Your brand has its own unique lifestyle and voice. Stay true to it at all times. Chasing trends is a surefire way to water down your brand. If your audience wouldn’t give a hoot about the hottest new social trend, then there’s no point wasting your time on it.
You’re not engaging. Marketing is a two-way street. Having high quality content that speaks to your target audience is a must, but it’s not enough to simply push your message out to the world; you must create a forum for lively, two-way communication.
The wrong person is in charge of social. Your community managers are on the front lines of communication between your brand and its followers. They should be fully immersed in your culture and have an in-depth understanding of where your customer is coming from. Is that the job for an intern? Nope.
You’re not analyzing your results. Analysis should go beyond reading numbers off of an excel sheet. Analysis allows you to have a clear understanding on whether or not all of the work you’re putting into your social media marketing plan is actually moving the needle. Strategy and analysis go hand in hand.
Your brand deserves the chance to be heard by your perfect audience. Use these steps to start building a powerful social engine for your brand. You can also download a PDF of all 8 common mistakes brands make online here.
Do you need a comprehensive social media strategy for your lifestyle brand, like, yesterday? If you’re ready to stop spinning your wheels and put a real strategy in place for your brand that builds community and drives conversion, sign up for a consultation call with us today.
Having a hard time coming up with content for your social media channels and website? We can help! Let’s talk and see how we can help your business succeed.
Most brands struggle to connect with their audience in a meaningful way that clearly communicates their brand values and gets to the heart of what their audience is feeling, not because they don’t want to, but because they don’t know how. The good news is, we do.
We see brands making the following 4 common mistakes when it comes to their social media marketing. We’ll share 4 more next week.
Mistakes Lifestyle Brands Make Online
No clear cut strategy. We call this the ‘throwing spaghetti at the wall’ approach. Sure, some of it may stick but it’ll be a helluva lot more efficient and effective (not to mention cleaner) to develop a clear, comprehensive social media marketing strategy. A crystal clear strategy makes sure that all of your messaging is consistent and on-brand and makes it super easy to make marketing decisions because you’ll know immediately if a tactic flows with your brand, speaks to your audience and drives your business forward.
Your social goals are not aligned with your business goals. Social media, like any other marketing or sales tactic, should support your business. Your business goals should drive all of your social efforts, rather than your social media existing as an island all by itself. A good social media marketing strategy should align all of your social activities against your overall business objectives.
You don’t understand your audience. Your followers follow your brand online because they expect to get something out of the deal. They want to learn something, they want to be inspired, or they just want to be part of the community. The brands that are building strong followings online never forget this. Always keep one thing in mind: What’s in it for them?
No content strategy. Crafting a comprehensive, year-long content strategy ensures that you have a consistent voice that is providing real value to your followers. And you won’t run into that dreaded problem of not knowing what to say. Planning out your brand’s Content Mix is a great way to organize your team’s social media activities, and also ensure that everything you share online is on-brand and valuable to your audience.
Working to address these common issues will get you well on your way to developing a cohesive social strategy that supports your business goals. Need help getting started? Check out our new services page and let’s get to work!