#ProTip: If you said it, own it. Apologize and take your lumps.
Archives for March 2015
SOCIAL MEDIA ACCOUNT MANAGER.
Are you creative? Quick witted and sharp-tongued? Revel in the thrill of creating new angles for brands to reach their customers? Are you comfortable with not only thinking up big ideas but also executing from start to finish? Are you the kind of person that simply gets $*it done? We might have the perfect opportunity for you with D+N.
We are looking for a dynamic, self-motivated individual with experience and skills in social media strategy, copywriting and editing, community management and graphic design tojoin our team as a Social Media Account Manager.
As a Social Media Account Manager, you will be responsible for developing the voice for allaspects of the client’s online presence. You will work closely with clients’ internal team to
develop and execute comprehensive social media marketing plans, including writing,
editing, and proofreading social media content as well as designing visuals to accompany
the message. You will work closely with all members of the organization; so strong
communication skills and a team player attitude are needed. The ideal candidate will also
have experience managing both paid and organic outreach campaigns. They would also
include the word “abracadabra” in their intro email. Tasks require a strong
attention to detail and ability to work under tight deadlines.
• Developing a content strategy, including content pillars and storylines, that supports
and extends marketing initiatives, both short- and long-term, determining which
methods work for the brand and why
• Community management on clients’ social media platforms, including Facebook,
Twitter, Instagram and Pinterest
• Ensuring all content is on-brand, consistent in terms of style, quality and tone of
voice, and optimized for search and user experience for all channels of content
including online, social media, email, point of purchase, mobile, video, print and in person
• Reviewing analytic data and making recommendations to the content strategy
based upon results
• Leveraging industry data to develop content themes and executing a plan to
develop the assets that support the client’s point of view while educating the
• Designing creative materials to support the overall content strategy
• Developing and maintaining a functional content calendar
• An obsession with grammar, messaging, writing, and style.
• Exceptional communication and organizational skills
• Advanced knowledge of social media platforms (Facebook, Twitter, Pinterest,
Instagram, G+, Tumblr)
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Basic Adobe Photoshop skills
• Proven ability to build consensus and work effectively within a cross-departmental
• Scrappy, entrepreneurial spirit!
Think you’re a good fit? Let’s set up a time to chat. Please send an email
Natalie’s Favorite Finds of the Week…
This is kind of cool: Facebook introduced payments to the Messenger app. Now you’ll be able to send money to friends (for free) if you connect your debit card to Facebook. Of course that means that there may be a disruption to PayPal and other services.
While Facebook is definitely not my favorite social media platform (I’m looking at you Twitter!), if you want people to see your stuff, it’s the place to be. 50% of its users visit more than once per day.
Twitter is experimenting with a major homepage overhaul, making it something of a social media news portal. I can’t wait to see what they come up with!
Our co-founder, Nailah, spoke on a panel at SXSW about Social Media + Diversity. The slides (bit.ly/1y90N0y) and audio (bit.ly/1GLxFBf) are up so you can check it out.
And hear her thoughts on her experience at SXSW: bit.ly/1Nh2iQY.
Instagram’s newest app will change the way you post: http://r29.co/1CqN8XL
This infographic explains things you should and should not be doing on social media.
Lastly, stay up to date on the latest marketing trends by following these 8 great marketing blogs.
What were your favorite finds of the week?
Donna Shares Slack’s Secret Trick…
Everybody could use a little fun in their day, right? There’s nothing better than a laugh to diffuse frazzled nerves or a bad mood. Well I found a super secret Slack trick that always makes us laugh.
If you type “/giphy” and then a phrase, Slack will automatically pop a related gif in for you.
It’s a fun way to take a quick break and get a quick laugh during a busy day.
Conclusion: Just one more reason to love Slack!
#ProTip: No seriously…it sounds ridiculous and everybody knows that you aren’t really a ninja.
I had the pleasure of presenting at #SXSW this year on a panel. My fellow panelists – André Blackman, Abe Cajudo & Pam Slim – and I waxed poetic on why it’s no longer a ‘nice-to-have’ for brands to authentically engage with diverse audiences. Diverse audiences aren’t going anywhere – in fact they’re growing. The sooner we all do the important work of making our businesses & brands, marketing & advertising more inclusive, the better for everyone.
But a funny thing happened on the way back from Austin. The news about Starbucks’ new #RaceTogether initiative broke. And it seemed to play into everything we were talking about during our panel. A good intentioned CEO with hopes of getting the dialogue started about race in our country (a very necessary conversation) with the poorly thought out plan of having baristas deliver the message. Howard Shultz is not an evil person and he’s certainly not a stupid person. He just oversimplified a complex issue and tried to throw a blanket solution at it. It happens all of the time.
I hope that after this all dies down Schultz does continue to try and address social issues in an appropriate way. And I sincerely hope that the swift backlash he received doesn’t scare other CEOs and executives from tackling tough topics. As my friend and fellow panelist, Abe Cajudo, said,
“Likes are cheap and conversation is expensive. It’s easier to criticize than to create. It’s easier to attack and shame and point fingers than to accept responsibility (regardless of rightful ownership) and take steps toward positive and lasting change. But change? Change ain’t easy.”
Change ain’t easy. But I’m hopeful that with consistent effort and open dialogues, we’ll get there.
The slides and audio from our panel are now available! Give it a listen and let us know your thoughts. We’ll also be continuing the convo using the #DiverseROI hashtag on Twitter and sharing resources at bit.ly/smdiversity