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Wylie & Co.

A Strategic Partner For Your Marketing Goals

Archives for February 2015

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February 13 – Weekly Roundup

Natalie’s Favorite Finds of the Week…

Love Twitter but wish you could improve your Twitter engagement and clicks to your site? So do we. Socially Stacked shares some excellent tips on how to increase your retweets AND engagements.

Sprout Social shared 36 FREE tools for creating images. How many of them are new to you?

Looking for some ideas to perk up your Facebook page? These 9 brands use Facebook Marketing brilliantly.

Wondering what the best project management software for your digital marketing agency is? You won’t want to miss this list via Agency Firebox.

If you run contests or sweepstakes for your business, you don’t want to miss out on this from Sara Hawkins: Contests and Sweepstakes Law: 6 Things You’re Probably Doing Wrong And How To Fix Them

Say what? You can now use Amazon. com to run promotional giveaways to create buzz, reward your audience, and grow your followers and customers.

What were your favorite finds of the week?

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How We Curate Content To Share

Natalie’s tips on curating content…

We get several emails from sites that we read regularly to keep us up-to-date on what’s going on in the world of social media and in the worlds that our clients live in. It’s a pain trying to sort emails into “Must Read” and “If I Have Time” categories because we all know anything in the “If I Have Time” category will never, ever get read.

How do we get through a lot of varied content in a short period of time and then curate what we’d like to repurpose? We use our Sprout Social + Feedly combo.

We regularly use Sprout Social to help us schedule content for our clients. To make it even more efficient, we connected our Feedly account to our Sprout Social account. This allows us to get through a ton of content quickly and find timely, relevant topics to share with followers.

We set up different feeds (one for social media, one for public relations, separate ones for client content) enabling us to batch browse articles from the sites we want to see! Any time we find a new site to follow, we just add it to our Feedly and categorize accordingly, then it’s automatically added to our Feeds > RSS Reader section in Sprout.

Sprout Social allows us to see each article’s title and a short blurb from the first paragraph. If we want to read more, just click on the “Expand” button, or click on the article’s source to be taken directly to the website.

There’s also a “Share” button, which automatically puts the article title and bit.ly address into a tweet so you can schedule, queue, or share it immediately.

Conclusion: Our Sprout Social + Feedly combo works like a charm. This process saves us time, cuts down on our emails, and allows us to read a review a ton of content quickly.  It’s also easy to manage, and everybody likes easy!

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February 6 – Weekly Roundup

Natalie’s Favorite Finds of the Week…

If you have a smartphone and 15 minutes to kill, Socially Stacked has 30 productive things you can do. Some are fun, some are those things that you never get around to, and all of them are pretty cool.  http://bit.ly/1zctB72

In social media, people would much rather look at or watch something than read it. This post gives you 4 ways to engage your audience through visual storytelling on Facebook. You’ll want to bookmark this one! http://bit.ly/1zkoBSI

Speaking of visual storytelling, Instagram makes it easy to connect with your customers. Simply Measured explains why your Instagram followers love seeing your products there. http://bit.ly/1vuEir0

Content marketing is an extremely important part of your business, right? But if nobody is looking at your content then it has zero impact. Learn how to make sure your content gets seen. http://bit.ly/1D2iXpy

We’ve all seen them. Those dreaded social media trolls. Social Media Examiner shares some tips on how to deal with them. http://bit.ly/1zRNDcx

What were your favorite finds of the week?

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BoardBooster: A Way To Schedule Pins on Pinterest

Natalie’s take on BoardBooster…

We pin for many of our clients, many times a week. The problem we were running into is that we would pin lots of pins all at once, peppering the Pinterest home page with amazing pins (well why would we pin them if they weren’t amazing?) and then we’d disappear. We were pinning consistently, but not getting many repins, likes, or new followers because we weren’t being seen on a regular basis.

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And then we discovered BoardBooster. BoardBooster uses Secret Boards to queue pins. We add pins to the secret boards, and BoardBooster publishes them to the right board throughout the day. The best part is that you manage all your pins through Pinterest; the only difference is that instead of pinning to your regular boards, you pin to the Secret Boards.

We also like that BoardBooster sends us Weekly Stats showing us the number of followers, pins, and repins that we received throughout the week.

The only issue that we have is that you can only have one Pinterest account per email address. Why? Because BoardBooster is really geared towards bloggers. In order for us to pin via BoardBooster for a number of clients, we figured out a work around. We needed to set up each client account under a separate email. Not a big deal, but kind of a pain.

BoardBooster is super easy to setup and use, and you can try it out for free. It’s also easy to make changes to pinning frequency, times, etc., as well as to add new Secret Boards.

Conclusion: We are big fans of BoardBooster. It’s worth checking out.