#ProTip: It’s funny because it’s true.
Archives for January 2015
Natalie’s Favorite Finds of the Week…
So let me share something with you: I spend an obscene amount of time every week keeping up with trends and news and curating content so that our clients don’t have to. A.TON.OF.TIME. I find all the important stuff that has to do with social media and the what’s-what in business. Knowing this information, when it’s hot off the presses, helps our clients deliver kick-ass products, services, and customer care to their clients. It’s a win-win for everybody.
Why have we decided to share this with you for free when our clients pay us for it? Because the information is out there, it’s just hard to find unless you are looking for something specific or you have hours and hours (and hours) to go through feeds to find.
Like this article over at Social Media Examiner that presents 6 ways to attract more LinkedIn leads. From improving your presence to creating share-worthy content, this will get you going on the track to LinkedIn success.
If one of your New Year Business Resolutions is to build a social community, these tips will definitely help get you started.
What’s the biggest mistake people make on Pinterest? You’ll find it here.
If you’re trying to get noticed on Facebook, Socially Stacked shares ideas that are great for businesses. Don’t be surprised if we start using a few of these!
Do you like the people that you work with? We all love working together, and we have fun doing it. Do you know that there’s a 35%+ commitment to quality when you work with friends? And that’s only one of 11 reasons that Hubspot is sharing about why having friends at work makes you happier.
And these 10 tools will help you amplify your content reach – we bet you may not have heard or tried most of them.
Going forward, our roundups might be a hodge podge of info like this one, or they may be topic specific. If you have a topic you’d like us to cover, shoot me a line at firstname.lastname@example.org.
Donna’s take on Slack…
Well, maybe we didn’t stop, but we’re getting closer. When you work online all day (and it’s 2015, who doesn’t?!) it can be easy to amass hundreds of emails a week. Unless you’re one of those super organized people that we all envy, you probably don’t have them all perfectly filed and organized with that ever-elusive 0 inbox that I’ve only heard of whispered in the dark alleys of networking events.
I’m not that person. I legit have 5k emails in my inbox. Some of them are to me, from me. I send myself emails. Don’t judge.
But, the thing that makes emails SUPER annoying is all the unnecessary CC/BCC shenanigans that are going on. I do not need to be on copy for your “thanks” to an email that I was already on copy for an FYI. I just don’t. I don’t like it. You’re adding to my clutter. And my email OCD is forcing me to open it because I cannot stand having tons of unread messages. It makes me more agitated than I already am.
So, sometime last year, Nailah and I decided that we needed to streamline communications and get our team and (some) of our clients out of our inboxes and into a more natural, informative communications pattern. That’s when we adopted Slack (full disclosure, our client Sonos had been using it for a few weeks, so I got to check it out through them first and then turn around and tell Nailah about it like I had discovered it. I’m still like a 5-year-old who needs approval. It’s a problem).
We’ve been Slack-ing for a few months now and it’s completely changed our internal communication style. Here are a few things we like about it:
We can organize communications by channel. For us, that means a different channel for each client, a channel for our own branding and communications (there was a Slack about this post about Slack, how meta) and channels for our admin, new client prospecting, as well as tools/educational items that we discover.
We can tag individuals. Admittedly, like and chat room style service, Slack can get a little cluttered, so when you need someone to pay extra special attention, you can @tag them, just like you would on Twitter. You can also use # to keep topics searchable and organized across channels.
Private groups and messages. Everyone in your organization does not need to be a part of every conversation. You can send any Slack user in your organization a private message and you can create private groups that are invite only.
Restricted users. Obviously, we don’t want one client in the conversations of another. That’s why we love restricted users. They can be limited to one or a selection of channels that make the most sense for their needs.
Gifs. Guys, you can communicate 100% using gifs and images. It’s magical.
Conclusion: Slack is awesome for cutting down on unnecessary back and forth via email. It’s not going to eliminate email entirely, but it will change the way your company interacts.
We’ll have a few Slack insider tips coming your way, so keep an eye out.
#ProTip: Trends are important, but they aren’t everything!