Archives for October 2014
#ProTip: 36% of shoppers said they plan to shop more online this year. Create a plan to capture those shoppers.
IHOP’s new brand voice sounds an awful lot like a young teenage hip hop fan and it’s getting a lot of attention. IHOP’s twitter feed is filled with song lyrics, pop culture references and popular slang (fleek, anyone?) and while some may say it’s an inauthentic ploy to connect with youth, the marketers behind IHOP’s Twitter page insists that it is working.
Either way, it makes us laugh and that has to count for something, right?
Read more on their new brand voice here.
#ProTip: And double check that you are using the correct hashtag too.
We’re loving this smart marketing campaign for Rock The Vote featuring Lil Jon and a few other celeb cameos. Plus there’s just something unreasonably catchy about Lil Jon’s music, amirite?