A Strategic Partner For Your Marketing Goals
It’s no secret that we often associate certain smells with specific feelings and experiences. When you smell a rich perfume you might think of luxury, and when you sniff a coworker’s divine lunch you may be reminded of your own hunger.
But is it possible for certain smells to inspire productivity?
http://wylieandcompany.com/fastcompany-its-no-secret-that-we-often/
Ello, Ello? New ‘No Ads’ Social Network Ello Is Blowing Up Right Now | TechCrunch
In March a new social network launched promising the opposite business model to Facebook, i.e. not selling ads based on user data and instead relying on, perhaps, paid premium features to keep going. Ello then sunk without a trace until, in the last 24-48 hours or so, activity on the site completely blew up. And this is a pretty basic social network with the bare minimum of features. Why? A combination of factors.
#ProTip: If you can’t pull the story from the numbers, you’re no better than an excel sheet.
http://wylieandcompany.com/protip-if-you-cant-pull-the-story-from-the/
Sharing this #protip because an occasional glass of wine can make everything better.
http://wylieandcompany.com/sharing-this-protip-because-an-occasional-glass/
For the love of all things Holy. Brands, please research hashtags before inserting yourself into the conversation. Every hashtag ain’t for you.
DiGiorno Pizza is the latest brand who made a major error by adding their own marketing messaging onto a trending hashtag. Unfortunately, they didn’t research the hashtag beforehand and ending up looking like they were making light of the serious issue of domestic violence.
DiGiorno quickly realized their mistake and pulled the tweet, offered an apology and even personally apologized to individuals who were offended. However, this all could have been avoided with a quick click on the original hashtag and a little bit of research.
You can see the compilation of #WhyIStayed tweets, which highlight the issues around domestic violence and domestic violence survivors, here
http://wylieandcompany.com/for-the-love-of-all-things-holy-brands-please/
