Archives for July 2014
Read more of our thoughts on diversity, marketing and creating inclusive communities on the Productive Flourishing blog.
Airbnb just unveiled new branding which is centered around the concepts of “belonging."
"For so long, people thought Airbnb was about renting houses. But really, we’re about home. You see, a house is just a space, but a home is where you belong. And what makes this global community so special is that for the very first time, you can belong anywhere.
That is the idea at the core of our company: belonging.”
They’re just another company who recognizes the absolute importance of storytelling and connection in marketing. Bravo Airbnb!
Read more about the rebrand on Airbnb’s official blog.
Hey brands – stop trying to cram your marketing into the trending topic of the day. If Lebron’s move back to Cleveland doesn’t fit into your branding organically, just leave it alone. Nobody likes a trend-jacker.